Sheena Matheiken wore the same dress (a uniform really) for a full year (yes 365 days), in order to raise money for students in India. More info…

CNN: Why did you decide to pick a uniform?

Matheiken: First, giving yourself a creative challenge requires giving yourself a constraint. I wanted to recreate one dress for 365 days and have that test. I also have a personal connection with uniforms. I grew up in India and went to a Catholic school where we had to wear uniforms.

The cool thing was that even with uniforms, there are so many subtle ways everyone reinvents it so that all the idiosyncrasies of teenage adolescence come out. Their personality came out in how you roll up the sleeves or add a few accessories. I was very fascinated by all of this.

CNN: Did you wear the same dress every day?

Matheiken: No, I had seven identical copies so I wouldn’t have to wash it every night.

CNN: Did you ever get bad reactions from your outfits?

Matheiken: Some days I walked out of the door with stuff you never normally wear, and I’d say, ‘This is kind of crazy I have no idea how they will react.’ But that’s the fun.

I realized it didn’t matter what people think. There were days where half the crowd loved it and half the crowd hated it. Those turned out to be the most exciting days. Those are the days I valued the most because then you are doing something on your own.

CNN: What do you hope this project does?

Matheiken: I want people to see the value in their closet. I’ve gotten people writing on my website that they went to a wedding and recreated an old dress and that it was so much more gratifying.

Crushing the conventional magazine industry, 48 Hr Magazine sets to destroy media lead times by collecting and produce the book in 48 hours. 48hrmag.com

Just wanted to take a moment and say this woman can put on a production. I was one of the lucky few to be in the house for one of her handful of performances and I was thoroughly impressed. All music artists step you’re concert game up please. thanks. Now back to our regularly scheduled program.

A giant dust storm hit Sydney, leaving the city with an eery orange hue. Don’t say I never brought you current events. More images and info…

Sydney Dust Storm 2009 – This morning, Sydney, Australia was overtaken by it’s worst dust storm in years, overtaking the city’s monuments and sinking deep within its buildings and underground railroad.  The dust produced an alien orange hue to the sky, reminiscent of the skies of Mars.  The storm drove photographers into the streets to capture the once-in-a-lifetime event, when the largest city in Australia was overcome by a palpable dust that blotted out the sun.

>Coolist

In an attempt to lower pollution and traffic congestion in the city, New York officials have closed down parts of Times Square to become pedestrian only zones, like an outside mall…sidenote you’re looking at my new office…3rd lounge chair to the left. More photos after the jump…>DesignYouTrust

Not sure if that was proper English use din the headline BUT…The Wall Street Journal has done an article analyzing the effect of the recession on the jewelry in the rap game as everyone is on a budget these days. Check out the Wall Street Journal article here…

Check out some of the crazy jewelry here

GQ catches up with the busy DC MC…

Wale—that’s Wah-lay—is a massively talented rapper from Washington, D.C., who’s about to take over the world. (Just ask him, he’ll tell you.) But between the cell, the BlackBerry, the Sidekick, the networking, and an endless stream of Tweets, where does this guy find the time to rhyme?

Read the rest of the article here

Jay-Z buys out the remainder of his Def Jam contract for $5 Million and moves his rights over to his new label, Roc Nation just in time for his highly anticipated album, The Blueprint 3. Check out the full article at the examiner here…. Jigga!